Kaizen Media Blog

A few of our clients have been asking us the same question lately: How do I get more leads to find my website? We have provided those that have asked with so much information that they felt totally overloaded by the options!

Let’s explore one thing you can do to increase traffic to your website: INCREASE YOUR INBOUND LINKS!

There are so many things you can do to increase your website’s inbound links but first let’s explore what that means to you and your business.

Throughout the ever expanding internet there are literally millions of websites filled with links and information. Your goal (should you choose to accept it) is to get as many of those websites linking to your website as possible. You can include a descriptive title with your link and sometimes even include a brief summary as well.

All those links out there will drive more traffic to your website because a) people will click on those links and b) the search engines (like Google) will increase your website’s ranking and relevancy with the more inbound links you can create to your website!

With millions of websites out there where do you start? I suggest starting with networking / social media websites such as Facebook, Linkedin, Twitter and Zoom. Simply start by adding profiles and group pages for you and your company linking to your website.

Business directories are also a great resource for adding your company’s profile and with a simple Google search you can even find directories specifically for your industry.

If you don’t feel comfortable setting up your own profiles and inbound links or simply do not have the time please contact us and we can discuss how our team can help you increase the inbound links to your website.

There are two basic ways that potential customers will find your website:

1. THEY KNOW YOUR WEBSITE ADDRESS

You should consider the avenues that are available to advertise your website such as business cards, letterhead, promotional materials, location signage, company vehicles, radio / TV / print advertising, etc. The more places that you advertise your website the more it will increase the amount of visitors you receive.

2. THROUGH THE SEARCH ENGINES

Search engines such as Google, Yahoo and MSN are free tools available that are continually ’spidering’ or ‘indexing’ all the website pages online. You need to make sure that your website is optimized and current to ensure that the search engines rank your website higher than your competition.

HOW WE CAN HELP

Search engine traffic is gold because these are qualified leads that are looking for your products / services online. We have been assisting our clients open these flood gates and the results for them have been fantastic and profitable.

Contact us today to find out how we can generate qualified leads to your website through search engine traffic.