Kaizen Media Blog

A few of our clients have been asking the same question lately: How do I get more leads to find my website? To follow up with last months advice about increasing your inbound links this month we will look at increasing your traffic to your website by expanding it’s exposure.

You absolutely must advertise your website address / domain name. There are many ways to do this, some cost money and some are free. Here are some ideas to get you started:

Free ways to promote your website:

• Set your primary email address to name@yourwebsite.com (example: info@kaizenwebdesign.com)
• Add your website and email address to all your online profiles
• Make sure your website is listed on your business cards
• Your website should be on all stationery like letterhead, invoices and fax cover sheets
• Set your email signature to include your website address
• Add your website to all your promotional items: flyers, brochures, pamphlets, t-shirts, etc.

Other ways to promote your website:

• Advertise in local newspapers, yellow pages and directories
• Google advertising
• Web marketing pay per click advertising
• Radio advertising

No matter what avenues you choose it is very important to create as much promotion and exposure for your website as possible. This is also why it is important to have a great website address which is easy to remember and associates well with your business.

If you need to increase the advertising and promotion of your website domain then we want to help! We can also help you find a great domain name and register it for you too!

A few of our clients have been asking us the same question lately: How do I get more leads to find my website? We have provided those that have asked with so much information that they felt totally overloaded by the options!

Let’s explore one thing you can do to increase traffic to your website: INCREASE YOUR INBOUND LINKS!

There are so many things you can do to increase your website’s inbound links but first let’s explore what that means to you and your business.

Throughout the ever expanding internet there are literally millions of websites filled with links and information. Your goal (should you choose to accept it) is to get as many of those websites linking to your website as possible. You can include a descriptive title with your link and sometimes even include a brief summary as well.

All those links out there will drive more traffic to your website because a) people will click on those links and b) the search engines (like Google) will increase your website’s ranking and relevancy with the more inbound links you can create to your website!

With millions of websites out there where do you start? I suggest starting with networking / social media websites such as Facebook, Linkedin, Twitter and Zoom. Simply start by adding profiles and group pages for you and your company linking to your website.

Business directories are also a great resource for adding your company’s profile and with a simple Google search you can even find directories specifically for your industry.

If you don’t feel comfortable setting up your own profiles and inbound links or simply do not have the time please contact us and we can discuss how our team can help you increase the inbound links to your website.