Kaizen Media Blog

One of the many services we offer in addition to web development is logo design. We love creating new, fresh logos for our clients. Whether you have an older logo that needs to be modernized or need a brand new logo created we can help you!

All our logo designs include the following:

• Several initial concepts
• Unlimited revisions
• Back and forth communication during the entire process until the perfect logo is produced
• Upon finalization you receive the original graphic files for the chosen logo
• The copyright of the new logo is assigned to you upon completion

You can use those final graphic files to update your logo on all your promotional items, website, business cards and more!

Click here to view samples of our logo design work

Well, it’s official: Google now counts site speed as a ranking factor (article here). So what does that mean for you and your website?

You need to ensure that your website is loading in a quick and appropriate time so Google’s search engine bots don’t penalize your pages for loading too slowly.

There are several things we can do to help your website load fast such as creating and maintaining optimal coding standards, optimizing pictures to their smallest file sizes and keeping the website code clean and concise.

Not sure how your website speed measures up? Get in touch with us and we will run a diagnostic tool on your site to assess if it is loading in a timely manner.

A few of our clients have been asking the same question lately: How do I get more leads to find my website? To follow up with last months advice about increasing your inbound links this month we will look at increasing your traffic to your website by expanding it’s exposure.

You absolutely must advertise your website address / domain name. There are many ways to do this, some cost money and some are free. Here are some ideas to get you started:

Free ways to promote your website:

• Set your primary email address to name@yourwebsite.com (example: info@kaizenwebdesign.com)
• Add your website and email address to all your online profiles
• Make sure your website is listed on your business cards
• Your website should be on all stationery like letterhead, invoices and fax cover sheets
• Set your email signature to include your website address
• Add your website to all your promotional items: flyers, brochures, pamphlets, t-shirts, etc.

Other ways to promote your website:

• Advertise in local newspapers, yellow pages and directories
• Google advertising
• Web marketing pay per click advertising
• Radio advertising

No matter what avenues you choose it is very important to create as much promotion and exposure for your website as possible. This is also why it is important to have a great website address which is easy to remember and associates well with your business.

If you need to increase the advertising and promotion of your website domain then we want to help! We can also help you find a great domain name and register it for you too!

After months of working on these websites they are finally online!

www.kaizenwebdesign.com

www.kaizenmedia.ca

www.kaizenlogodesign.com

www.kaizencart.com

We came across this video created by Google and realized that a lot of you may not understand exactly what a web browser technically is… for those of you that do you can probably skip this article.

We often discuss the importance of trying out different web browsers on your computer without considering that you may not understand what it all means. Your web browser is a program on your computer just like Microsoft Word or Outlook and within the browser you can use search engines like Google.

Here is a great article with a video to check out for more information on understanding what your web browser is and how it works.

As a web developer we primarily use Firefox because we can download and use a plethora of extensions that help us do our jobs. When designing and setting up websites we check the cross browser compatibility in Internet Explorer, Chrome and Firefox to make sure the website displays properly for all users across the web.

If you would like more info about web browsers or have any questions about how to ensure your businesses website is cross browser compatible please contact us.

A few of our clients have been asking us the same question lately: How do I get more leads to find my website? We have provided those that have asked with so much information that they felt totally overloaded by the options!

Let’s explore one thing you can do to increase traffic to your website: INCREASE YOUR INBOUND LINKS!

There are so many things you can do to increase your website’s inbound links but first let’s explore what that means to you and your business.

Throughout the ever expanding internet there are literally millions of websites filled with links and information. Your goal (should you choose to accept it) is to get as many of those websites linking to your website as possible. You can include a descriptive title with your link and sometimes even include a brief summary as well.

All those links out there will drive more traffic to your website because a) people will click on those links and b) the search engines (like Google) will increase your website’s ranking and relevancy with the more inbound links you can create to your website!

With millions of websites out there where do you start? I suggest starting with networking / social media websites such as Facebook, Linkedin, Twitter and Zoom. Simply start by adding profiles and group pages for you and your company linking to your website.

Business directories are also a great resource for adding your company’s profile and with a simple Google search you can even find directories specifically for your industry.

If you don’t feel comfortable setting up your own profiles and inbound links or simply do not have the time please contact us and we can discuss how our team can help you increase the inbound links to your website.

For those of you that have a current web presence you can probably skip this article as this article is for those of you that (gasp!) don’t have a website online for your business yet!

You know who you are and if you are still dragging your feet then maybe these reasons will push you over the edge to get in touch with us so we can get started on developing your web presence.

• An affordable way to promote your products / services
• Web advertising cost much less than print advertising
• Flexible advertising avenue, changes can be made continuously
• Share basic company information globally
• Gives your business worldwide 24 / 7 / 365 exposure
• Improves your company’s branding and recognition
• Be found online for your business name and industry specialization
• Consistent email address; your ISP provided email may change, your website email is forever
• Generate more potential customers to your business, increase revenue

If you need more reasons than the ones listed above please contact us and we can discuss all the benefits an online presence will have for your business.

Our client Sand Dollar Ent is having a sale on Junior Suites and Spa Suites on Cofresi beach in Puerto Plata Dominican Republic.

Contact Janet to book your reservation today at (780) 244-3719 or email info@sanddollarent.com.

Seasons greetings from Kaizen Web Design!

It’s time to get your promotional materials and website improved, upgraded and ready so that they can be the best they can for a great start to 2010.

Kaizen Web Design does more than just websites, we offer complete branding solutions and specialize in web design, graphic design, promotional materials and search engine optimization.

Contact us today to learn more at 1 (866) 742-5115 or by email at info@kaizenwebdesign.com.

When you get a logo from Kaizen Web Design you get a vector logo – not just a raster bitmap file.

Many businesses may have a professionally designed logo, but unfortunately the designer only provided them with the raster files which are OK for using in something like a Word document, but do not work out very well for anything else, such as the website, business cards, print promotional materials etc.

The reason that you need to make sure you receive a vector version of your logo from your designer as opposed to a .jpg logo created using pixels is that vector logos can be increased or reduced to any size while still maintaining crystal clarity. Whether you want your logo displayed on stationery, a poster, a billboard, store signage, company vehicle, packaging, etc. A vector logo is the way to go, and Kaizen Web Design specializes in creating beautiful logos for a wide range of clients across the globe.

Contact us today to learn more about our custom designed vector logos toll free at 1 (866) 742-5115 or by email info@kaizenwebdesign.com.